Free shipping over $35 · 30-day no-questions returns · Cruelty-free + vegan

A model wearing bold electric-blue and magenta graphic eye makeup

New season · full pigment

Color with no apologies.

Pigment-forward makeup that treats colour like a statement, not a suggestion. One swipe, total payoff - from riot reds to electric blues.

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200+ shades · cruelty-free + vegan

  • Free shipping over $35Fast, tracked dispatch
  • 30-day returnsNo questions asked
  • Cruelty-free + veganNever tested on animals
  • Secure checkoutEncrypted payment

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A row of vivid red and coral lipstick bullets Lips Bullets & gloss A close-up of a rainbow eyeshadow eye look Eyes Liner, lash & shadow An eyeshadow pot with a gold-handled brush and rose powder Face Base, blush & glow A vivid multi-colour eyeshadow palette Palettes Do-it-all edits

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Shade Finder

Not sure where to start? Match to your undertone.

Pick the undertone that sounds like you and we'll point you to a hero shade that flatters it. Cool, neutral or warm - there are no wrong answers, only louder ones.

What's your undertone?

Tip: check the veins on your wrist - bluer reads cool, greener reads warm, a mix reads neutral.

A glowing close-up of warm coral and copper eye makeup on radiant skin

Made loud on purpose

Pigment that shows up.

Every formula is packed with high-load pigment and buffed for a payoff you can see across the room - matte, metallic, glass or glow. Vegan, cruelty-free, and built to last from first light to last call.

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Four creamy lip swatches painted in nude, coral, pink and red on a pink background

The VIVID way

Loud colour, clean conscience

We load every formula with more pigment so you use less and see more. It's all vegan, cruelty-free and packed in refillable metal - because bold shouldn't cost the planet.

  • High-load pigment, full one-swipe payoff
  • 100% vegan & cruelty-free, always
  • Refillable bullets & recyclable packaging
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Loved out loud

Worn, tagged, re-ordered

★★★★★

“Riot Red is the red I've been chasing my whole life. One swipe, zero transfer, still perfect after a three-course dinner. I own four now.”
Renata C.Verified buyer

★★★★★

“The Afterparty palette does a whole face of looks. The foils are so pigmented I gasped. Genuinely the most colour-payoff I've had from any brand.”
Imani B.Verified buyer

★★★★★

“Used the Shade Finder for my cool undertone and it nailed it - Fuchsia Shock is now my signature. Fast shipping and the packaging is gorgeous.”
Sofia L.Verified buyer