Events
Auto-capture clicks, pageviews, and server events, then define metrics in plain language. No tracking plan rewrite, no engineering ticket.
Product analytics, without the guesswork
See what your product really does.
Northbeam turns raw events into clear answers — which features drive activation, where users drop off, and which cohorts actually stick. Decisions backed by data, not opinions.
- SOC 2 Type II & GDPR ready
- Live in a day — no data team required
Trusted by data-driven product teams at
The platform
Every question about your product, answered
Four connected views over the same event stream — so you can move from "what happened?" to "what should we do?" without exporting a single CSV.
Funnels
See exactly where users drop between steps, segment the leak by plan or channel, and watch a fix move the numbers in real time.
Retention
Track who comes back day 1, week 4, and beyond. Spot the "aha" actions that turn first-time users into long-term, paying customers.
Cohorts
Build live audiences from any behaviour — "activated last week, not yet invited a teammate" — and sync them straight to your tools.
- Self-serve queries. Ask a question, get a chart — no SQL, no waiting on the data team.
- Anomaly alerts. Northbeam flags the drop before it shows up in your weekly review.
- Shareable dashboards. One source of truth your whole company can read and trust.
Connect everything
Your whole stack, one event graph
Stream data in from the tools you already use. Pre-built connectors sync in minutes — warehouse-native, two-way, and always fresh.
- Segment
- Snowflake
- Postgres
- Stripe
- Amplitude
- Shopify
- Webhooks
- BigQuery
- HubSpot
- Kafka
- SDKs
- 120 more
Real results
Numbers teams moved with Northbeam
Not vanity metrics — the changes that show up in revenue, retention, and how fast a team can answer "why?".
+38%
Activation rate
Loopline rebuilt onboarding around the three actions our retention report flagged — and activation jumped in a single quarter.
Maya Okafor · Head of Growth
−24%
Monthly churn
Cardinal caught an at-risk cohort two weeks earlier with anomaly alerts, then won them back with a targeted in-app nudge.
Daniel Reyes · VP Product
3.2×
Faster to insight
Nimbus retired four spreadsheets and a weekly SQL request. Product managers now answer their own questions in seconds.
Priya Anand · Director of Analytics
- 9B+Events processed daily
- 2,400+Product teams onboard
- 120msMedian query response
- 99.99%Platform uptime
From the teams
Loved by the people closest to the data
"Northbeam replaced a wall of dashboards nobody trusted. Now a question that used to take a day takes about a minute — and the answer is right."
"We found our true 'aha' moment in week one. Steering onboarding toward it moved retention more than six months of guesswork ever did."
"Setup took an afternoon. By the next standup the whole team was reading the same funnel — and finally arguing about the right things."
Pricing
Pricing that scales with your data, not your headcount
Start free up to 1M events a month. Pay for the volume you track — every plan includes unlimited seats.
Monthly
Annual Save 20%
Starter
For side projects and early traction.
$0 /mo
Start free- Up to 1M events / month
- Events, funnels & retention
- 3 dashboards
- Community support
Growth
For product teams scaling activation.
$89 /mo
Book a demo- Up to 25M events / month
- Cohorts & anomaly alerts
- Unlimited dashboards & seats
- 120+ integrations
- Priority email support
Scale
For orgs that need control and SLAs.
$249 /mo
Talk to sales- Everything in Growth
- Warehouse-native sync
- SSO / SAML & audit logs
- 99.99% uptime SLA
- Dedicated solutions engineer
Trust & compliance
Enterprise-grade by default
Your event data is encrypted in transit and at rest, hosted in the region you choose, and governed by role-based access — so security and legal sign off without a six-week review.
- Data residency in the US, EU & UK
- Granular roles, SSO/SAML & audit logs
- Configurable PII masking & retention
- SOC 2 Type II
- GDPR Compliant
- HIPAA Ready
- AES-256 Encryption
Book a demo
See Northbeam on your own data
Get a 30-minute walkthrough tailored to your product. We'll map your key funnels and show the first insight live — no slideware.
- Personalised to your funnel, not a generic deck
- Free 14-day Growth trial after the call
- Honest answer if we're not the right fit