SaaS growth consultant · Booking Q3 2026

I help SaaS teams turn signups into revenue.

Most products lose the deal between the welcome email and the first invoice. I find the leaks, redesign the funnel, and ship changes that show up in your MRR - not just your dashboard.

  • +38% avg. activation lift
  • 60+ SaaS teams advised
  • 9 yrs in product growth
Mara Okafor, SaaS growth consultant, smiling in a grey blazer by an office window
Free 30-min strategy call

Who I help

Seed-to-Series-B SaaS teams who have product–market fit and now need their growth model to keep up. A few of the companies I've partnered with:

How we work together

Three ways to grow with me

Start with a focused audit, redesign your funnel, or keep me on the team. Every engagement is outcome-led - we agree on the number we're moving before we begin.

01 from $4,500

Growth audit

A two-week deep dive into your funnel, analytics, and onboarding. You get a prioritised roadmap of the changes most likely to move revenue - ranked by effort.

  • Full activation & retention teardown
  • Heatmap & session-replay review
  • Ranked roadmap with effort estimates
  • 90-minute findings workshop
Start an audit
03 $6,000/mo

Growth retainer

An embedded growth partner for your team. I join your standups, own the experiment backlog, and keep the revenue flywheel turning month after month.

  • Embedded in your product & growth squad
  • Owned experiment roadmap & backlog
  • Monthly revenue & cohort reporting
  • Direct Slack access, no agency layers
Talk retainer

Case studies

Numbers that moved

Real engagements, real outcomes. Pick a project to see what changed and what it earned.

Laptop showing a SaaS analytics dashboard with revenue and cohort charts
Northwind · Series A · B2B analytics

A self-serve trial that finally converted

Northwind's 14-day trial had heavy signups but a 4% paid conversion. We rebuilt the first-run experience around a single "aha" report and tied billing to that moment.

  • +38% trial-to-paid conversion
  • 2.1x activated accounts
  • -22% time to first value

The process

From first call to compounding growth

A clear, four-step path so you always know what's next - no agency-style mystery.

  1. 01

    Discovery call

    A free 30-minute call to understand your product, your goals, and the metric that matters most. You leave with one idea you can act on immediately.

  2. 02

    Audit & plan

    I dig into your data and funnel, then deliver a ranked roadmap of the changes most likely to move revenue - with effort and impact for each.

  3. 03

    Build & test

    We ship the highest-leverage changes and run controlled experiments, with weekly readouts so you always see what's working.

  4. 04

    Measure & scale

    We double down on the winners, document the playbook, and set your team up to keep the flywheel turning long after I'm gone.

In their words

Founders who'd hire me again

"Mara found revenue we didn't know we were leaving on the table. Inside a quarter our trial-to-paid rate jumped from 4% to nearly 11% - she's the most pragmatic growth person I've worked with."
Daniel Reyes Co-founder & CEO, Northwind
"She embedded with our squad like a real teammate. The onboarding rewrite paid for the whole retainer in the first month."
Priya Nair Head of Product, Cadence
"Clear, fast, and refreshingly honest about what wouldn't work. Our checkout conversion is up 27% and still climbing."
Sofia Marchetti VP Growth, Loopwork

Questions

Before you book

Everything teams usually ask before the first call. Got another question? Just ask in the form.

Let's talk

Book your free strategy call

Tell me where you're stuck and what you're trying to grow. I'll reply within one business day with a few times for a free 30-minute call - no obligation, no hard sell.

  • A 30-minute call, completely free
  • One actionable idea, guaranteed
  • A reply within one business day

No spam, ever. Your details are only used to reply to you.